Dynamic Digital Signage & Out-of-home TV.
Dynamic Digital Signage encompasses the fields better known as Point-of-Information, Point-of-Sale and Point-of-Waiting and is in the process of replacing paper posters and printed information. It has been around for quite some time as Visitor Information Systems in government buildings or Guest Information Panels in hotel lobbies and is now spreading out into retail stores and waiting rooms. It is establishing itself as a visual medium and is becoming very popular for various reasons.
It is not only a lot cheaper over time to set up a network of screens and to feed regular promotional updates to them as opposed to printing, posting and placing posters, it is also a lot more effective to do so because the content – as the heading indicates – is DYNAMIC! Thanks to extra colour, movement and creative imaging the screens will be more attractive to passers-by and their attention will dwell longer on them.
With Out-of-Home TV in waiting rooms, at airports, in queues at post-offices or in banks, or with PosTV in retail outlets we are seeing some highly specific video programming channelled through specific networks and therefore known as “narrowcasting” as opposed to “broadcast”. This new media allows not only for specific programming but also for highly targeted advertising at the point-of-sale. This type of advertising allows the media manager to push the right product at the right price, at the right time, in the right place, pinpointing precisely the target group.
This used to be a dream. Now - It’s a dream come true!
Any Time.
With CONRAC's Digital Signage Solution you’re always up-to-date. Running the right Infotainment programme when the target group is in the venue: messages for one group in the morning, changing to another programme for the next group in the early afternoon. You’re promoting a product in the store when it’s available, not when it’s run out and you’re stopping that promotion as soon as it does run out. You’re showing the right price and changing the price as soon as the decision is taken to do so in all the stores where the product is on offer.
Any Way.
You've become flexible. With digital flat-screens you are not limited to still, printed images. You can now catch the eye with a mixture of promotional material:
video, flash, graphics, tickers and also with the good old still images where required, but this time changing images. You can infotain rather than just advertise which means more attractive, efficient and focussed promotion for the retailers.
Any Size.
Depending on the size of installation, there are
various system configurations available. Ranging from s
tand-alone solutions to large
networks, everything is possible. The same applies to the size of the displays used in a system: from small to extra large, everything can be realised. Of course, also a mix of different screen sizes and types in a system is an option.
Any Place.
Digital Signage can be used practically everywhere - this is just a matter of choosing the right type of equipment. Related to the actual places of installation, there are many possibilities. CONRAC offers
the ideal display solution for any kind of surrounding: displays for use inside shops where no protection against tampering is required, screens for indoor applications in public areas such as shopping malls, adequately protected, and special displays designed for outdoor applications.
CONRAC is the ideal partner for professional display equipment.
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We provide displays e.g. for:
Mall
Point-of-Sale
Point-of-Waiting
see our products
